For us, the answer is clear - it's both. We are therefore relying on VR technology to revolutionise the way products and workspace concepts are developed and experienced.In our trade fair concept, we use this technology to create an extraordinary brand experience. Our customers and visitors to Orgatec 2024 can immerse themselves in a world that not only presents our innovations and product portfolio, but also shows our company's vision of future working environments. With the help of the Style Creator, each user receives their own ‘Signature Edition’, a VR world that is tailored to the user's preferences in terms of colour and content. Through the virtual representation of our products, we not only create an impressive and immersive product experience, but also enable architects, planners and end users to design and experience future working environments in a completely new way.Translated with DeepL.com (free version)

What does the future of the working world look like? How will the spaces and surroundings change? What is possible when we don't place any limits on imagination? We put these questions to AI, feeding it with visions, fantasy and even a splashof science fiction. The result? Worlds that invite us to dream and that spawn new ideas. Worlds that allow us to completely rethink, but always have space for good design. Say hello to the future of spaces, working, relaxing, connecting and our 6 new product highlights in the Interstuhl portfolio. Say hello to your new way of working. .